Madrid, 25th April 2024 - The Mutua Madrid Open, which runs from 22nd April to 5th May, will be marked by the presence of LONGi Solar as the ATP Tour's "Exclusive Global Solar Energy Partner". This is the second year of the partnership between LONGi and the ATP Tour, which reinforces the ongoing joint commitment to developing sustainability by combining LONGi's cutting-edge solar and hydrogen solutions with the Tour's ambition to promote a sustainable future through its global tournaments.
LONGi is one of the largest solar tech companies in the world and known for its tech leadership in solar cells and modules. The company has broken the photovoltaic (PV) cell conversion efficiency record 16 times in a row. At the same time, it has set itself ambitious sustainability targets and was the first Chinese solar manufacturer to join the three distinguished climate initiatives RE100, EP100 and EV100.
“Plan GET”: LONGi and ATP aim at creating low carbon tournaments
At the heart of the partnership is LONGi's PLAN GET (Green, Energy, Tours) initiative, which focuses on reducing waste and carbon footprints, with the company taking the opportunity to connect with tennis fans and stakeholders around the world by using the ATP's digital platforms, social media channels and event signage to promote its range of green energy solutions.
LONGi's long-term plan from this ATP partnership is to promote and build green sport. The company aims to create ideas and approaches to stimulate the debate on how to improve the carbon footprint of sporting events and provide sustainable, ecological solutions. This includes reducing the waste of resources, taking low-carbon actions, and creating a green ecosystem using clean energy.
LONGi harnesses the power of social to tackle climate change in sport
As ATP Tour’s Official Solar Energy and Hydrogen Partner, LONGi will be exploring new paths of sustaining green sport as it has become a global expectation and duty. Sport is both one of the contributors and casualties of global warming.
Estimates from the New York Academy of Science suggest that annual global emissions from sport could be of the order of 350 million tons CO₂e. This equates to about 1% of all emissions linked to energy and cement production in 2019.
The environmental impact stems from numerous factors. These include emissions from transportation to and from events by athletes, staff and spectators, the construction, energy consumption and use of various sporting venues and facilities, supply chains for the merchandise and sports equipment, waste disposal, waste use and impacts on biological diversity as well as food and beverages.
By using a broad social platform such as a global tournament, both partners can create and raise awareness of these issues in society. As sport unites people from all geographical areas and social backgrounds, it is the ideal platform to promote environmental issues and educate on solutions, as well as targeted environmental sustainability campaigns that can play a key role in this process.
Conny Richter, Marketing Director at LONGi Europe, commented: "Sport plays an important role in most of our lives. Even if we don't identify ourselves as sports fans, we participate in one way or another. But few people are aware of the climate impact of sporting events. That is why we are here: to educate and generate ideas for sustainable solutions in sports events.”
During the tournaments, LONGi will meet with friends, industry partners and customers to discuss the potential and impacts of solar technology in sporting events, while enjoying the ATP matches under the Madrid sun.
The collaboration with the ATP goes beyond a traditional partnership as it underlines LONGi's commitment to its Solar for All initiative, which reflects its long-term vision to make solar energy easily accessible to people worldwide.
LONGi can be found at stand 18 and 19 on the area of the Mutua Madrid Open.
About LONGi
Founded in 2000, LONGi is committed to being the world’s leading solar technology company, focusing on customer-driven value creation for full scenario energy transformation.
Under its mission of 'making the best of solar energy to build a green world', LONGi has dedicated itself to technology innovation and established five business sectors, covering mono silicon wafers cells and modules, commercial & industrial distributed solar solutions, green energy solutions and hydrogen equipment. The company has honed its capabilities to provide green energy and has more recently, also embraced green hydrogen products and solutions to support global zero carbon development. www.longi.com